(Split) Identity management in social media?
Thursday, October 21st, 2010Anonymity, pseudonymity, identity management - important keywords for the discussion around the internet. They have been for as long as I have used the internet, and the topic still prevails. It seems like there are consistently topics being added to this discussion as technology becomes a more and more important part of everyday life. People have - depending on their level and type of experiences with communication on the net, different kind of approaches to the topic. Here are some thoughts about how I handle things and about my experiences. What are yours?
I started using the internet for good in 1998. I have been searching for and using information since shortly before the search engine Google became popular. I used information, and added to it. Both during my education and in my jobs, as well as in my spare time. I didn't have an online identity linked to jobs until later, and even then it was always for short times. I had my university email adress. But I always separated private and professional conversations, and they seldomly overlapped.
What always fascinated me most in the beginning was the pseudonymous approach to talking to people, and how much was still "me" with the pseudonym, or which facet of my interests was present. Of course also with the other people in the dialogue on forums and boards, IM or email communication.
In the last years with the major social networks like facebook, studiVZ (Germany), LinkedIn and others it seemed to become more and more important to people to always have their real name present. I also started doing that, although suddenly communicating socially seemed a lot more complicated than before. I am still not comfortable of mixing business contacts and friends in the same twitter stream, but it requires quite high maintenance not to do so. So, for now, it is problematic, but I still do it. That is the risk that I am taking.
However, if you plan some kind of professional discussion, and you want to encourage unexperienced people to use social media to make the quality of a service better, or make it available on other channels - what can we say to people?
During the third DIKULT110 plenary session (norwegian), Linn Søvig from Kaffehuset Friele told us about the coffee company trying out to get into dialogue with customers and potential customers of new coffee products on facebook. Facebook is the most used web2.0 platform in Norway, and often times mistaken for being the web2.0. In terms of identity management, Linn told us that she created another facebook identity in order to split her own very active private online persona from her professional persona.If I remeber correctly, she also said that she encouraged her coworkers who want to take part in the discussions, to do the same.
This touches one of the most important problems of linked personal communications on the social web as our way of expressing ourselves, but also adding to a common knowledge our personal views on life and society gets decompartmentalized.
What does that mean?
In my experience and opinion, this means that people more and more use their real life name (+ maybe a nick name linked to it) across all social network platforms that they use. The point of this post is not to act as if this is a new phenomenon. What I want to say is that this is not "manageable". It is confusing and requires a lot of profile maintenance. I myself look in awe at some of the people I follow who manage the distinction daily.
There are people talking about post identity (german), claiming that the online persona falls into many bits and pieces in the many feeds that it produces. This is probably true for the (still) relatively small percentage of people who use more than 3 or 4 social networks/applications. But even this concept gets challenged when there are scientists developing textual/rhethorical analysis (video of talk at 26th Chaos Communication Congress in Berlin, english) of personal writing patterns, making it possible to identify the author of a certain texts.
I don't have a solution, although I really see it as a problem, that the many and constantly changing facets of a person and his/her interests should be visible/accessible to anyone. It should be possible to express yourself, to learn about new phenomenons and to share interests with groups of people, without being put on the spot by anyone who can use a search engine or figure out, how social networks work together.
For me, personally, I see no other way than using my "official persona" and other pseudonymous personas under different circumstances and changing/altering pseudonyms every once in a while. ut what do I tell others who have yet to learn about social media and are scared what their coworkers, neighbours, boss and bankers might think of their different personality facets and interests? What do you tell them? How do you handle these things yourself?



